I am a huge fan of the Socialnomics guys! They help explain why using social media is so effective as a marketing/advertising strategy. Based on impressions alone, it makes sense. Note: This is video number three- I’ve also posted the first video in an earlier post. Check out their video:
Sometimes when meeting with a client, they are skeptical as to why social media would be relevant for their business. It allows a business entity to connect in such a way that the consumer does not feel like “just another number”. The consumer feels that the business, however large or small, values their input. In this day and age of disconnect, interacting on this personal level is the gold standard of customer service.
When someone feels they matter, they WILL give you their business. I know I do. What do you think?