Top Branding Resources to Make Your Life Easier

by Kristin Leave a comment

I know you’re probably rolling your eyes at this- because who doesn’t have a “top (insert trendy thing here) list?” I’ve used these tools and they have definitely made my life easier. Thank me later.

  1.  
    Social Media Management Dashboard – HootSuite

    Do you manage multiple social media networks for clients?  Hootsuite will make your life infinitely easier.  Not only does it give you one dashboard to view all of the streams, it makes it easy to update several networks for the same brand simultaneously.
  2.  
    Infographics & Data Visualization | Visual.ly

    Like infographics and data visualization? Visual.ly is the world’s largest community of infographics and data visualization.  Plain and simple: people like pictures.  Data in picture form is particularly useful.  Get familiar with infographics because people love them.
     
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    Email Marketing Services – iContact
     
    I’ve used several newsletter services in the past, but this one is by far the best.  Your messages won’t get dumped into your recipient’s junk box, and the interface is super easy to create a professional looking design.  No, they are not paying me to say this.
     
  4.  
    Vocus.  At first, I wasn’t sure about it.  It’s technically a “social listening” service- but I use the PR web press release service that is rolled into it.  I love it for that part alone!  It is such a great interface to upload a press release and get it in front of a lot of eyeballs.  Highly recommend.
  5.  

    This book.  It is awesome.  A very quick read and explains the fundamentals behind why inbound marketing and social media/blogs are so important for your brand.  You.must.read.this.  Do not pass go.  Do not collect $200.

  6.  
    This is also a great book.  It gives lots of great resources and best practices for your brand.  Erik Qualman has also created some great videos that show you the power of social media.  See below.
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    Social Media Revolution
    The socialnomics channel on YouTube has a lot of great videos on social media and how/why it’s so powerful.
  8.  
    Do you need a high quality logo but don’t have the time or money to hire someone to do it?  Look no further.  Also has useful tools for other marketing materials for your brand.  There are paid and free options for logo creation as well.

     

    So those are some of the resources I like- off the top of my head.  There are a lot of other great tools out there- what are some of your favorites?  Tell me in the comments.  Did you find this story interesting? Be the first to like or comment.

 

Written by Kristin

Marketing professional in Rochester, NY, with over 14 years of experience in the marketing and advertising field. Broad knowledge base with all forms of marketing, with critical understanding of search behavior, search engine marketing, and social media marketing.

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