Guide to Social Media in 2015 (And my critiques/favorites)

There are only a million websites out there geared towards content marketing and social media marketing- this morning I found a cool article with a great graphic from ovrdrv.com that provides a map to all of the various social media platforms, social listening tools, and content tools one could want in 2015. I’ve used quite a few, so I’ll add my own personal favorites- and some notes on what I don’t like and why.

Foursquare: What? Is anyone even on there anymore? Totally irrelevant and I don’t see it making a comeback anytime soon. Its prime moment was when the Mars Rover checked in from Mars. And then, it went back to being stupid.

social media map, social media in 2015

Favorites:
• Social networks: Facebook, Google+, LinkedIn, Twitter, Pinterest, Instagram, and LinkedIn. Note: 2015 trends are very visual so we’re seeing a lot of businesses using Pinterest, Instagram, YouTube, and Vimeo.
• Content creation tools: Slideshare, Storify
• Social media management and tracking: Hootsuite and Buffer
• Social search: Twitter search is AWESOME! Socialmention and Topsy are pretty decent as well.
• Blogging: In order of preference WordPress, Medium, then Tumblr
• Social recruiting: Thumbtack (although I would categorize it more of a lead generation tool for business owners)
• Local/location based: Google+ Local (this affects your position on Google’s organic search results- being very active on Google+ is a must if you want better visibility)
• URL shorteners: bit.ly- you can customize yours to match your brand, and ow.ly is what Hootsuite uses.
• Social Q/A: Quora is a must- it can be leveraged to show your expertise in your field. This will help get you to the point of being an influencer.
• Social Reviews: Yelp, always great, but honestly Google reviews weren’t listed (not sure why) because they matter the most.
• Social payment and commerce: Venmo. Let’s say you and your sister order Chinese and she has the cash and you only have debit- you can send her your half via Venmo. So easy. And yes, my example was really what happened- so, thanks sis for showing me this awesome app! And Shopkick is THE best app ever- seriously- you get “kicks” walking into stores. Get enough kicks and you can redeem them for gift cards to a million places- just to give you an idea- I’ve redeemed my kicks for gift cards to Target, Macys, and Fandango.

Myspace is totally irrelevant and SO 2004. Go away, Myspace. Whisper, YikYak, Secret- alright, I guess, if you’re fifteen.

What I don’t like:
• Myspace: Totally irrelevant and SO 2004. Go away, Myspace.
• Whisper, YikYak, Secret- alright, I guess, if you’re fifteen.
• Tagged- SO spammy.
• Howsociable: Hated this. I even had a paid account. I literally got zero information from this site and even received an email from one of the staff after I questioned how to get results apologizing and that they were working on it. Don’t waste your time or money. It’s a giant bust.
• Tweetdeck: Hootsuite is so much better.
• Vine: Again, its okay, if you’re fifteen.
• Foursquare: What? Is anyone even on there anymore? Totally irrelevant and I don’t see it making a comeback anytime soon. Its prime moment was when the Mars Rover checked in from Mars. And then, it went back to being stupid.

I want to know what you all like/prefer and why- as well as what you don’t like and why- leave a response in the comments!

Written by Kristin

Marketing professional in Rochester, NY, with over 14 years of experience in the marketing and advertising field. Broad knowledge base with all forms of marketing, with critical understanding of search behavior, search engine marketing, and social media marketing.