Millenials spend more than any other demographic making them the most coveted target for businesses

Did you know that millenials (18-32) spend 700 BILLION dollars a year?  This makes them the most coveted target audience for businesses. Where are your marketing and advertising efforts getting the most ROI? Online- specifically social media- and it must be mobile friendly. 90% of millenials own a smart phone- and 80% of them actively use their phone while in a store for shopping to search for coupons, get recommendations from friends on social media, find product reviews, search for lower prices elsewhere, and even make purchases on their phones (I’m guessing if they find the same product online for a cheaper price).

Another interesting statistic- every year nearly 4 million babies are born in the US – and 83% of new moms are millenials.   They are using their smart phones more than any other medium (laptop, tablet, tv, print, radio)- they do at least half or more than half of their shopping online.

Put simply- if your business is NOT online, and not mobile friendly, you’re missing out on a huge chunk of revenue.

This video is an awesome example of great social media marketing – check out how many views it got- and is very cool in terms of the message/quality- as a parent I think it perfectly sums up parenting in this day and age – and it went viral.  Good job, Similac!

If you have questions about your online marketing strategy, give us a shout- fill out the form below or call 585-737-1606






Written by Kristin

Marketing professional in Rochester, NY, with over 14 years of experience in the marketing and advertising field. Broad knowledge base with all forms of marketing, with critical understanding of search behavior, search engine marketing, and social media marketing.