Instagram monthly users gains 100m in six months, Twitter growth stagnant. What does this mean for advertisers?

Between June and today, Instagram has added 100m monthly users, totalling 600m monthly users in the most recent reports.  This means that in the past two years, monthly users have doubled for the photo and video sharing app.

Inbound Marketing, Advertising Dollars, Twitter
Twitter quarterly report of monthly users.

Twitter’s monthly users have grown abysmally in comparison, hovering between 288m and 317m over the past two years.  What does this mean for your business and advertising dollars?

 

 

A couple of things.  This year, Instagram forecasts for ad revenue reach $1.5 billion, whereas Twitter expects to make 2.6 billion.  This means that despite having half of the monthly users Instagram does, they’re bringing in a billion more dollars from advertisers, and ad prices continue to grow.  User interaction with ads have also declined 41% according to a report from Advertising Age.

Inbound Marketing, Advertising, Twitter
Twitter Ad Revenue

To tie it up in a nice bow for you, if you’re trying to decide between the two social media giants, go with Instagram- the ads have potential to reach double the monthly users than on Twitter.  They’re even rolling out some new tools so advertisers can sell products in-app. This will make interaction with ads higher- proving to be a better value for the advertisers’ use of precious marketing dollars.

 

Written by Kristin

Marketing professional in Rochester, NY, with over 14 years of experience in the marketing and advertising field. Broad knowledge base with all forms of marketing, with critical understanding of search behavior, search engine marketing, and social media marketing.