The Best Time to Post on Instagram from Website Builder (And an Infographic)

Websitebuilder.org wrote a great article exclusively for the Daly Marketing Inbound Marketing Blog on the best days and times to post on Instagram, read on to get all of the details:

The Best Time to Post on Instagram

If you wаnt tо inсrеаѕе credibility оf уоur brаnd and engage with уоur audiences, уоu nееd tо be on Inѕtаgrаm. Inѕtаgrаm hаѕ a mоrе thаn 600 million monthly real users аnd fаѕtеѕt grоwing рlаtfоrm of аnу other ѕосiаl media рlаtfоrm, there is no reason you shouldn’t be using the Instagram fоr business.

Milliоnѕ оf реорlе globally аrе now using Inѕtаgrаm. Instagram hаѕ made it еаѕiеr tо tаkе рiсturеѕ аnd share thеm with friеndѕ аnd many реорlе еnjоу doing thiѕ. Aраrt frоm networking, уоu саn use Instagram in a more еffiсiеnt wау for mаrkеting. Inѕtаgrаm iѕ a great рrоmоtiоnаl tool you can uѕе tо рrоmоtе уоur buѕinеѕѕ оnlinе

A numbеr оf key fасtоrѕ will impact when thе best timе tо роѕt оn Inѕtаgrаm асtuаllу iѕ, and in thiѕ blоg роѕt, data соllесtеd bу Website Builder will hеlр discover thе mоѕt ѕuitаblе time fоr роѕting оn Inѕtаgrаm.

What Dауѕ аrе Bеѕt?

When talking dауѕ of thе week it turnѕ out that thе bеѕt dау to post iѕ Wednesday because it has thе highest engagement of any dау. Thurѕdау iѕ thе highest traffic dау. I always thоught weekends were higher, but it turnѕ оut nоt tо be truе. Pеорlе plan thingѕ аnd аrе out оf thеir normal rоutinеѕ. I get lеѕѕ еngаgеmеnt оn mу posts, but I gеt mоrе nеw fоllоwеrѕ. People tеnd tо “еxрlоrе” IG a bit mоrе on the wееkеndѕ.

The Bеѕt Timе оf Dау tо Pоѕt оn Inѕtаgrаm

We’ve found that the bеѕt timе iѕ bеtwееn 9аm tо 12 pm. Thiѕ аррliеѕ еvеn if уоu’rе located out of thе United States. Fоr example; if you’re a Ruѕѕiаn fitnеѕѕ mоdеl and most оf уоur fоllоwеrѕ are in Russia, thеn the bеѕt timе would bе bеtwееn 9аm tо 12рm Russian timеѕ. You саn аррlу thiѕ same ѕсеnаriо with any соuntrу.

If уоu аrе working hаrd to grоw уоur Inѕtаgrаm ассоunt аnd really want all your еffоrtѕ tо рау оff as muсh as роѕѕiblе fоllоw this advice. If уоu аrе hеrе to “just hаvе fun” уоu саn ignоrе аll this аnаlуѕiѕ. Wе аrе huge believers in еnjоуing thе рrосеѕѕ. If posting “when the mооd hits” mаkеѕ it mоrе enjoyable thеn wе rесоmmеnd doing juѕt thаt!

Click the image below to see the glorious infographic our friends at websitebuilder.org have put together:

139 Facts and Stats About Instagram One Should be Aware of in 2017 from Websitebuilder.org

Instagram monthly users gains 100m in six months, Twitter growth stagnant. What does this mean for advertisers?

Between June and today, Instagram has added 100m monthly users, totalling 600m monthly users in the most recent reports.  This means that in the past two years, monthly users have doubled for the photo and video sharing app.

Inbound Marketing, Advertising Dollars, Twitter
Twitter quarterly report of monthly users.

Twitter’s monthly users have grown abysmally in comparison, hovering between 288m and 317m over the past two years.  What does this mean for your business and advertising dollars?

 

 

A couple of things.  This year, Instagram forecasts for ad revenue reach $1.5 billion, whereas Twitter expects to make 2.6 billion.  This means that despite having half of the monthly users Instagram does, they’re bringing in a billion more dollars from advertisers, and ad prices continue to grow.  User interaction with ads have also declined 41% according to a report from Advertising Age.

Inbound Marketing, Advertising, Twitter
Twitter Ad Revenue

To tie it up in a nice bow for you, if you’re trying to decide between the two social media giants, go with Instagram- the ads have potential to reach double the monthly users than on Twitter.  They’re even rolling out some new tools so advertisers can sell products in-app. This will make interaction with ads higher- proving to be a better value for the advertisers’ use of precious marketing dollars.

 

The best time to send an email? 10 Studies summarized.

Co-schedule wrote a fantastic article that gives the details about ten studies done with regards to email marketing: the best time to get your email read, and the best time to get click-throughs.

Here’s a little summary all wrapped up in a bow for you.  Happy holidays!

The best day to send an email: Tuesday followed by Thursday, then Wednesday.

The best time to send an email: 10am.  Some of the studies cite 8pm, 2pm, and 6am, however from my personal experience I’ve always found 10am to get the highest open rates across several industries.

Why all of this information is controversial: Regardless of what studies say, you need to find what works best for your targeted audience.  Your content, industry, and email list makes all of the difference in the world.

How to figure out what works for you:  send emails based on the data from the article- try several different times and subject lines.  Analyze what worked for you and expand on that.

I’ve included a handy infographic from our friends at co-schedule that you can use for your own email campaigns for testing to see what works.

how-to-test-email-send-times

For more information on how to implement email marketing campaigns to help your business, or specific questions on how to make it work for you, please fill out the following form:

Millenials spend more than any other demographic making them the most coveted target for businesses

Did you know that millenials (18-32) spend 700 BILLION dollars a year?  This makes them the most coveted target audience for businesses. Where are your marketing and advertising efforts getting the most ROI? Online- specifically social media- and it must be mobile friendly. 90% of millenials own a smart phone- and 80% of them actively use their phone while in a store for shopping to search for coupons, get recommendations from friends on social media, find product reviews, search for lower prices elsewhere, and even make purchases on their phones (I’m guessing if they find the same product online for a cheaper price).

Another interesting statistic- every year nearly 4 million babies are born in the US – and 83% of new moms are millenials.   They are using their smart phones more than any other medium (laptop, tablet, tv, print, radio)- they do at least half or more than half of their shopping online.

Put simply- if your business is NOT online, and not mobile friendly, you’re missing out on a huge chunk of revenue.

This video is an awesome example of great social media marketing – check out how many views it got- and is very cool in terms of the message/quality- as a parent I think it perfectly sums up parenting in this day and age – and it went viral.  Good job, Similac!

If you have questions about your online marketing strategy, give us a shout- fill out the form below or call 585-737-1606






Digital marketing in 2015: Social media ads, Facebook ads hit 2m customers, and #mwc2015

social media advertising, inbound marketing

Facebook, the social media giant with over 2.5 billion global users,hit the milestone of acquiring 2 million advertising customers. Although Google still ranks first when it comes to advertising, the news is not surprising in light of the 2015 State of Marketing report that Salesforce released earlier this year.  The report states that the top three most effective digital marketing channels and strategies were email marketing, social media advertising, and social media listening (monitoring).

This data is demonstrative of just how powerful social media advertising can be.  Yesterday, CEO of Facebook, Mark Zuckerberg, delivered a keynote at the Mobile World Congress 2015 summit that discussed the globalization of the internet, bringing the web to developing countries, the internet.org app, and mobile commerce.  Facebook head of technology and mobile strategy, Jane Schachtel, detailed the trends she expects to see this week as well. Social media advertising is bigger than ever.

In that same vein, marketers are going to need to leverage other digital advertising strategies as well and a few other things came to light. Some of the digital marketing channels and strategies that marketers were least likely to continue thru 2015 were blogging, corporate website, and native advertising.  The reason that marketing professionals said they were not sure or unlikely to pursue these channels/strategies was because of lack of training and/or understanding of how to best leverage these channels/strategies to promote their respective brands.

Upon further investigation, it became apparent that a severe lack of knowledge on how to leverage very powerful platforms for marketing and branding was the norm among professionals.
In fact, according to this Copyblogger article, a good chunk of the marketing/PR community has little-to-no understanding of what native advertising is- their 2014 status report showed that: “49% of respondents don’t know what native advertising is, 24% are hardly familiar with it, another 24% are somewhat familiar, and only 3% are very knowledgeable.”

The reason why this could be so devastating for many brands is because these channels and platforms are the most effective for content marketing.  This article discusses how the latest Google algorithm overhaul known as “Hummingbird” focuses heavily on “T” shaped authorities- which are brands that have a very wide knowledge base, but a deep, focused understanding in a few key areas. Blogging, use of corporate websites, native advertising, are all fertile grounds for demonstrating this sort of authority.

This year, social media advertising, and other novel approaches to digital advertising, like native ads will reign supreme.  Brands that fail to use these strategies will be left behind- and unfortunately it appears that quite a few brands have already made that decision.

For more information on how to leverage novel marketing and PR strategies to promote your brand, stop by the inbound marketing blog from Daly Marketing

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Social media cheat sheet: Best times to post content on each platform

social media, inbound marketing, Rochester NYThe end goal of leveraging social media for your brand is getting the audience to be so delighted, they take action. Depending on the goals of your brand, the action may vary. Whether you want to drive traffic to your site, provoke meaningful discussion, or “just” build awareness – here is the quick list of the best times to post on several different social media platforms.

Facebook: According to a great KISSMetrics infographic on the best times/days to post, Saturday at noon is the best for sharing. There’s also a slight spike in sharing around 7PM. Frequency of posts: one post every other day is the “sweet spot.”

Pinterest: I’ve mentioned before that the Google Hummingbird update loves “T” shaped authorities– which means that they favor authorities who have knowledge in a wide range of topics but deep, critical understanding in a few. Pinterest packs a huge punch for brands – and is becoming quite the marketing tool so you’ll want to make sure you’re posting at the best times to get the most exposure- reports vary, but a trusted resource (HubSpot, naturally) tells us that Saturday mornings dominate for when to post content. EXCEPT- if your brand is in the fashion or retail vertical – you’re gonna want to post on Friday afternoons around 3PM.

Twitter: I am seeing conflicting information from two of my go-to resources for all things inbound marketing and social media- so I’ll try to simplify it for you:

  • HubSpot data says: Mondays-Thurs 1-3 PM. Worst times? Any day after 8PM and Fridays after 3PM.
  • KISSMetrics data says: Best time to get re-tweeted is 5PM. Most click-throughs (CTR) – Wednesdays/Weekends at noon or 6PM, at a frequency of 1-4 Tweets per hour. (Spoiler: you could be cranking out up to a 350% CTR for your brand at that frequency!)
  • Kristin’s data says: From my own personal experience I’ve found that different segments of my audience are online later at night. The more “scientific” crowd is on well after 8PM, Twitter parties abound on topics from #MH370 research to some of my mom friends who work during the day and jump on after the kids are in bed. Sometimes I get better engagement at this time. I can say for sure though that I always get good CTR and re-tweets around the sweet spots that both HubSpot and KISSMetrics mentioned. So in short, get to know your audience. Different segments like different means of engagement- my re-tweets come from fellow marketing professionals, good conversation comes later at night. It varies.

LinkedIn: I’ve always found LinkedIn to be especially awesome on Tuesdays at 10AM. Coincidentally, this is also the best time for me to send out any email marketing campaigns. Here’s my theory on why this time is so great- Mondays are catch-up day. On Tuesday mornings, people have time to catch up on less urgent work matters like reading emails, or reading professional articles and networking on LinkedIn. Right after lunch is also a pretty decent time. Tuesday has always been good to me. If any of you have other great times, let me know in the comments.

Google+: This is another platform you do NOT want to be skipping out on. The Google Hummingbird will sing for your brand if you get as involved in Google+ as you can. HubSpot data says Wednesdays at 9AM are prime-time for Google+ posts. KISSMetrics data says you need to do some a/b testing to figure out which posts do well and it’s mostly dependent on your niche and time zone. Interesting tidbit: according to KISSMetrics, nearly 50% of the U.S. population lives in the Eastern time zone. Combine Eastern and Central time zones and you’ve got a little over 80% of the U.S. population. Just something to take into consideration. Try out this awesome app: Timing+ to see what your Google+ “sweet spot” is. Yes, it’s awesome, and you can thank me later.

So there you have it. A not-so-brief quick list of the best times to share, post, and engage on some of the most powerful social media platforms. Hopefully, you run with this information and see a great boost to your brand. What have you found to be most effective as far as timing and sharing? Let me know in the comments! The more information the better!

Guide to Social Media in 2015 (And my critiques/favorites)

There are only a million websites out there geared towards content marketing and social media marketing- this morning I found a cool article with a great graphic from ovrdrv.com that provides a map to all of the various social media platforms, social listening tools, and content tools one could want in 2015. I’ve used quite a few, so I’ll add my own personal favorites- and some notes on what I don’t like and why.

Foursquare: What? Is anyone even on there anymore? Totally irrelevant and I don’t see it making a comeback anytime soon. Its prime moment was when the Mars Rover checked in from Mars. And then, it went back to being stupid.

social media map, social media in 2015

Favorites:
• Social networks: Facebook, Google+, LinkedIn, Twitter, Pinterest, Instagram, and LinkedIn. Note: 2015 trends are very visual so we’re seeing a lot of businesses using Pinterest, Instagram, YouTube, and Vimeo.
• Content creation tools: Slideshare, Storify
• Social media management and tracking: Hootsuite and Buffer
• Social search: Twitter search is AWESOME! Socialmention and Topsy are pretty decent as well.
• Blogging: In order of preference WordPress, Medium, then Tumblr
• Social recruiting: Thumbtack (although I would categorize it more of a lead generation tool for business owners)
• Local/location based: Google+ Local (this affects your position on Google’s organic search results- being very active on Google+ is a must if you want better visibility)
• URL shorteners: bit.ly- you can customize yours to match your brand, and ow.ly is what Hootsuite uses.
• Social Q/A: Quora is a must- it can be leveraged to show your expertise in your field. This will help get you to the point of being an influencer.
• Social Reviews: Yelp, always great, but honestly Google reviews weren’t listed (not sure why) because they matter the most.
• Social payment and commerce: Venmo. Let’s say you and your sister order Chinese and she has the cash and you only have debit- you can send her your half via Venmo. So easy. And yes, my example was really what happened- so, thanks sis for showing me this awesome app! And Shopkick is THE best app ever- seriously- you get “kicks” walking into stores. Get enough kicks and you can redeem them for gift cards to a million places- just to give you an idea- I’ve redeemed my kicks for gift cards to Target, Macys, and Fandango.

Myspace is totally irrelevant and SO 2004. Go away, Myspace. Whisper, YikYak, Secret- alright, I guess, if you’re fifteen.

What I don’t like:
• Myspace: Totally irrelevant and SO 2004. Go away, Myspace.
• Whisper, YikYak, Secret- alright, I guess, if you’re fifteen.
• Tagged- SO spammy.
• Howsociable: Hated this. I even had a paid account. I literally got zero information from this site and even received an email from one of the staff after I questioned how to get results apologizing and that they were working on it. Don’t waste your time or money. It’s a giant bust.
• Tweetdeck: Hootsuite is so much better.
• Vine: Again, its okay, if you’re fifteen.
• Foursquare: What? Is anyone even on there anymore? Totally irrelevant and I don’t see it making a comeback anytime soon. Its prime moment was when the Mars Rover checked in from Mars. And then, it went back to being stupid.

I want to know what you all like/prefer and why- as well as what you don’t like and why- leave a response in the comments!

Google updates search algorithm today t

Google updates search algorithm today that favors mobile-friendly sites: Today Google unrolled the latest update to their search algorithm, which ideally will give businesses with mobile-friendly sites a boost in their rankings. The intent behind this update (like others) is to enhance user experience. The official announcement of impending updates was released on the official Google Webmaster Blog in February, however this did not come as a shock to experienced marketing and web professionals.