The Best Time to Post on Instagram from Website Builder (And an Infographic)

Websitebuilder.org wrote a great article exclusively for the Daly Marketing Inbound Marketing Blog on the best days and times to post on Instagram, read on to get all of the details:

The Best Time to Post on Instagram

If you wаnt tо inсrеаѕе credibility оf уоur brаnd and engage with уоur audiences, уоu nееd tо be on Inѕtаgrаm. Inѕtаgrаm hаѕ a mоrе thаn 600 million monthly real users аnd fаѕtеѕt grоwing рlаtfоrm of аnу other ѕосiаl media рlаtfоrm, there is no reason you shouldn’t be using the Instagram fоr business.

Milliоnѕ оf реорlе globally аrе now using Inѕtаgrаm. Instagram hаѕ made it еаѕiеr tо tаkе рiсturеѕ аnd share thеm with friеndѕ аnd many реорlе еnjоу doing thiѕ. Aраrt frоm networking, уоu саn use Instagram in a more еffiсiеnt wау for mаrkеting. Inѕtаgrаm iѕ a great рrоmоtiоnаl tool you can uѕе tо рrоmоtе уоur buѕinеѕѕ оnlinе

A numbеr оf key fасtоrѕ will impact when thе best timе tо роѕt оn Inѕtаgrаm асtuаllу iѕ, and in thiѕ blоg роѕt, data соllесtеd bу Website Builder will hеlр discover thе mоѕt ѕuitаblе time fоr роѕting оn Inѕtаgrаm.

What Dауѕ аrе Bеѕt?

When talking dауѕ of thе week it turnѕ out that thе bеѕt dау to post iѕ Wednesday because it has thе highest engagement of any dау. Thurѕdау iѕ thе highest traffic dау. I always thоught weekends were higher, but it turnѕ оut nоt tо be truе. Pеорlе plan thingѕ аnd аrе out оf thеir normal rоutinеѕ. I get lеѕѕ еngаgеmеnt оn mу posts, but I gеt mоrе nеw fоllоwеrѕ. People tеnd tо “еxрlоrе” IG a bit mоrе on the wееkеndѕ.

The Bеѕt Timе оf Dау tо Pоѕt оn Inѕtаgrаm

We’ve found that the bеѕt timе iѕ bеtwееn 9аm tо 12 pm. Thiѕ аррliеѕ еvеn if уоu’rе located out of thе United States. Fоr example; if you’re a Ruѕѕiаn fitnеѕѕ mоdеl and most оf уоur fоllоwеrѕ are in Russia, thеn the bеѕt timе would bе bеtwееn 9аm tо 12рm Russian timеѕ. You саn аррlу thiѕ same ѕсеnаriо with any соuntrу.

If уоu аrе working hаrd to grоw уоur Inѕtаgrаm ассоunt аnd really want all your еffоrtѕ tо рау оff as muсh as роѕѕiblе fоllоw this advice. If уоu аrе hеrе to “just hаvе fun” уоu саn ignоrе аll this аnаlуѕiѕ. Wе аrе huge believers in еnjоуing thе рrосеѕѕ. If posting “when the mооd hits” mаkеѕ it mоrе enjoyable thеn wе rесоmmеnd doing juѕt thаt!

Click the image below to see the glorious infographic our friends at websitebuilder.org have put together:

139 Facts and Stats About Instagram One Should be Aware of in 2017 from Websitebuilder.org

#Yearontwitter Features Top Trends in 2014 on Twitter

2014 is coming to a close and it’s once again time to look back on the year and reflect. Lots of crazy stuff happened- some good, some bad. Twitter has an awesome feature now that we can use to look back on those “moments” as seen in #hashtags.

#BCSChampionship game when Auburn faced off with Florida State

#goteamusa during the send-off for the #sochi2014 winter Olympic games- featured the athletes in their #goteamusa mittens- we also saw #sochiproblems trending with hilarious pictures of the less than pretty conditions in Sochi. Bob Costas’ raging pink-eye also caused #bobcostaspinkeye and a spoof account “owned” by his eyes.

#sotu and #sotu2014 for the President’s State of the Union address- and twitter made this hashtag visualization to feature the live hashtags during the speech on Twitter. Very cool visualization, by the way.

Countdown to #SB48 game- Seahawks vs. Broncos but what really took the cake was during the #nflplayoffs when @rsherman_25 got heated in a post-game interview yelling “I’m the best corner in the game!” He later apologized (we still love you, Richard!).

One of the funnier moments from the #oscars was when John Travolta totally botched the introduction for Idina Menzel- er- “Adele Dazeem” – which made viewers do a double take and ask “wait, what did he say just there?” Check out the video- and it caused a riot on twitter with #adeledazeem and a spoof account from the lovely lady herself.

A huge trend on Twitter was when Malaysian Flight 370 or #mh370 completely disappeared – literally- vanished into thin air. The search is still on-going and as of right now, nobody has any answers. There is still a huge trend going on now, more than 9 months later.

#RIPphilipseymour was also one of the more sad hashtags trending when the Oscar-winning actor was found deceased in his New York apartment. And we also lost yet another great actor and his passing trended as #RIPRobinWilliams.

#Bringbackourgirls was the biggest trend after schoolgirls were kidnapped in Nigeria last spring- the world was outraged and it showed how many people wanted to help.

#icebucketchallenge trended and helped raise money for ALS, while #ferguson #ebola and #onlyontwitter were seen in the last few months of this year.

Definitely check out the Twitter Moments feature– it’s worth a look. My personal favorite “moment” was #onlyontwitter and a story that involved someone finding the people in a picture she found at ground zero after 9/11. Truly amazing work by a community that cares.

Do you have any favorite “moments” that aren’t listed here? Leave a comment and I’ll go ahead and add them with your username!

Have any questions about social media or inbound marketing? Email me and I’ll get back to you with an answer. Happy holidays- and can’t wait to see what hashtags will trend in 2015!

Facebook giveaways? Definitely cool. IF done the right way.

I have seen a thousand posts on my FB feed for giveaways.  Some of them are really cool! Since I am basically the unluckiest person in the history of winning things, I wasn’t shocked to see (when I tried to enter one) that I didn’t win.

What I was shocked to see (after a little browsing around various FB merchant pages- mostly created by the moms-gone-crafty types- hey momtrepeneurs are great- free market yadayada)  was how these businesses operated their giveaways blatantly breaking Facebook Pages TOS.

You know the type of giveaway I am talking about the ” like this, comment, and share for a chance to win (insert cool merchandise)”.

I reviewed my TOS to make sure I wasn’t missing anything and lo-and-behold: there it was.

So all of these giveaways that violate the TOS could potentially get their FB page shut down.  And for small businesses who use their page as a means of taking orders for product, this could mean a HUGE dent in sales.

It’s a huge risk.  FB is always changing their TOS, but when it comes to your bread and butter, not wise to tempt the hand of fate. Make sure you visit the TOS pages frequently so you don’t inadvertently violate them (and then get banned/deleted).

Maybe I am wrong, but it seems awfully cheap to be giving away stuff for a measly like or share.  At least get yours audience to interact and create cool ideas with you- that’s what a couple of my favorite clients are doing right now and it’s working so much better than the cheesy giveaways that some brands promote.

 

People will give you their customer loyalty if you attach them to your brand in a meaningful way. Ask them to help you name a product, that is an endearing way to engage your audience.  When consumers like, they buy.

While you may not see your likes shoot up to 80,000 in one day- or even one decade- you can bet your fans are loyal and they go the distance with you.   These are the fans that will engage because they are interested, not bc of a freebie. Quality over quantity.

And by the way- who even cares about likes? I want to see a real discussion going on- whether it be debating fabric colors, customer service related, or a real dialogue that shows the brand is outstanding. Likes can be easily purchased as we have seen lately. It takes a lot more time to put thought and effort into a comment and that is what you ultimately see with quality brands.  That is what you want to strive for with your own brand.

Success is not overnight.  And if it is, you’re doin it wrong!  Slow and steady wins the race!

What is your take on these giveaways?

ReTweets: Followers, Semantics, Timing, and Virtual Snowballs

Who would have ever thought that such an innocuous little feature on Twitter could have turned into such a ground-breaking concept for SEO and viral marketing?  Certainly not myself.  I’ve had a Twitter account since I heard Barack Obama had one back in 2009.  I also heard on that same day that he was making tourney picks for the NCAA Championship.  This inspired me so I jumped on my computer and started tweeting about how cool I thought it was that THE PRESIDENT had a Twitter account and that HE ALSO PICKED HOOPS.  So obviously, being a very astute and like-minded constituent, I hoped he would see my Tweets.

No such luck.  I got frustrated and bored and ignored Twitter for a while.  THEN a little bird (how ironic) told me about the re-tweet feature.  So I decided to research the phenomena.  According to Dan Zarella, viral marketing scientist, and author of “The Science of ReTweets”- there are “four factors that make certain Tweets more viral than others.”  I’ll break it down for you along with my analytical drivel.  I’ll try to make this concise.

1) Followers do matter.  Zarrella states that although more followers might mean the likelihood of possible ReTweets increases, the correlation is weak and other factors may play a larger role.  He breaks it down using a mathematical formula:

Dan Zarellas ReTweetability Metric

Once looking at those numbers, Zarrella states that based on the trends he sees, he finds the content is actually more important.  The quality of the Tweet is much more important than the number of followers a user has.  This makes sense to me.  Quality matters.  Obvious.

2)Semantics and your Tweets: Zarrella suggests that while analyzing the semantic content of Tweets, several trends become obvious such as key language that gets the most ReTweets.

  • Include a call to action such as “please ReTweet“- although you think it sounds a bit elementary, it works.  Please refer to the K.I.S.S. theory.
  • Regular timely updates on Twitter get more ReTweets also.
  • Freebies are popular (I don’t necessarily think that I would strongly push advertising freebies for all types of business, typically retail does better in this aspect)
  • Self referencing (Tweeting about Twitter)
  • Lists are major
  • Blog posts are very popular among ReTweets

For further information on key words that are ReTweeted the most, please see Dan Zarrella’s article.  He also notes that polite calls to action (where the word “please” is used) have higher rates of being ReTweeted.

3) Timing is everything- Tweets posted during business hours – Eastern Time– are more likely to be ReTweeted.  The best time to Tweet would be hypothetically at the beginning of the work day.  According to Zarrella’s research, there is a marked increase in ReTweets during business hours and from then on throughout the day and into the night.  He suggests Tweeting at the beginning of the day to capture the most ReTweetability.  I agree with this.  Research that I have done on social media shows that the best time for new blog articles to be posted is also during EST business hours.  One could hypothesize this is because more people are surfing the web at work…. I believe this could be one of the factors as to why these hours are the best times to see ReTweets.

4)”ReTweet Cascading” is the theory that people will ReTweet content that they have already seen posted as a ReTweet.  I can say without any doubts, this is true.  At least for myself it is.  I cannot imagine my thinking is too far off from everyone else using Twitter- I am more likely to ReTweet something that I see my friends ReTweet.  For the same reason that people form friendships outside of Cyberland, they also form virtual friendships with like-minded people.  Chances are, if I like something enough to ReTweet it for my followers to see, it’s something I think they would like.  Ipso ergo, they are probably going to ReTweet it as well, thus causing a chain-reaction, a virtual snowball effect.  Zarrella also shows through his reasearch that the  more times content is ReTweeted, “the more likely it is to be further spread.”

Hopefully this information can lend some perspective when you are considering what your next Tweets will be.  For more information on Dan Zarrella’s research, you can see the link referenced above, and you should also take a look at another article he authored on some key words and phrases that will get you the  most ReTweets. 

The Best Advice I Ever Got Regarding Marketing and Sales

I was going to change the title of this inaugural blog post to be catchy, sassy, marketable…. but I thought better of doing so.  Imagine that- a marketing person actively trying to NOT market something.  I just felt that I had to let everyone know that sometimes it’s just a better idea to keep things simple.  I would even go so far as to say that sometimes we become too pre-occupied with the nitty gritty- that we lose focus on our priorities.

We lose focus on what the goal really is.  Is our goal to make sure you have the prettiest and fanciest newsletters- OR is our goal to make sure the people you send newsletters to extract useful information and actually READ them?  While the former may be true to an extent- aesthetics are indeed important-the latter is the most important.  Not only do you want your target audience to read and find your newsletters useful, you want them to see you as a master of your craft- not solely concerned with the bottom line- but also with the health and vitality of your industry as well.

Long long ago, a wise former boss of mine (Al Casazza, CBS Radio) told me “Kristin- people buy from people they like” – ok so that’s a fairly simple concept, yes?  No.  Not in the way my brain works.  For once in my life-I was totally stumped.  The meaning of this profound tidbit totally escaped me.

Homeward bound I skulked, dejected and sad.  How would I find a way to get these people to LIKE me and not just see me as another person they had to pay?  How in the world would I ever do this?  I could bake my clients cookies.  I could bribe them like all of the other sales reps did with bottles of wine or platters of sandwiches.  I could do lots of nice things… if I were rich.  At this rate- I was doomed!

It took me years… but I finally found the answer.  People like people who care.  They want to do business with companies that have a social conscience.  Would you rather patronize a business that was solely concerned with profits- or a business that was passionate about what they did and passionate about bettering their customers in the process?

All things considered equal- I’d much rather get the product/service that I needed while also getting some useful information in the process.  Time is money and in this day and age you need to believe wholeheartedly in the power of two-fers.  Two-fer-one- marketing excellence AND a pearl of wisdom.  Genius.  Julie Cottineau does such a great job explaining what I am so poorly trying to say.  Read on…

In closing, I truly hope that Daly Marketing can fulfill all of your wildest marketing dreams. 🙂 I hope I can get everyone as excited about this as I am- and if I don’t- I’ll try to distract you with catchy slogans and sparkle-graphics. Totally kidding about the sparkle graphics!