Instagram monthly users gains 100m in six months, Twitter growth stagnant. What does this mean for advertisers?

Between June and today, Instagram has added 100m monthly users, totalling 600m monthly users in the most recent reports.  This means that in the past two years, monthly users have doubled for the photo and video sharing app.

Inbound Marketing, Advertising Dollars, Twitter
Twitter quarterly report of monthly users.

Twitter’s monthly users have grown abysmally in comparison, hovering between 288m and 317m over the past two years.  What does this mean for your business and advertising dollars?

 

 

A couple of things.  This year, Instagram forecasts for ad revenue reach $1.5 billion, whereas Twitter expects to make 2.6 billion.  This means that despite having half of the monthly users Instagram does, they’re bringing in a billion more dollars from advertisers, and ad prices continue to grow.  User interaction with ads have also declined 41% according to a report from Advertising Age.

Inbound Marketing, Advertising, Twitter
Twitter Ad Revenue

To tie it up in a nice bow for you, if you’re trying to decide between the two social media giants, go with Instagram- the ads have potential to reach double the monthly users than on Twitter.  They’re even rolling out some new tools so advertisers can sell products in-app. This will make interaction with ads higher- proving to be a better value for the advertisers’ use of precious marketing dollars.

 

Millenials spend more than any other demographic making them the most coveted target for businesses

Did you know that millenials (18-32) spend 700 BILLION dollars a year?  This makes them the most coveted target audience for businesses. Where are your marketing and advertising efforts getting the most ROI? Online- specifically social media- and it must be mobile friendly. 90% of millenials own a smart phone- and 80% of them actively use their phone while in a store for shopping to search for coupons, get recommendations from friends on social media, find product reviews, search for lower prices elsewhere, and even make purchases on their phones (I’m guessing if they find the same product online for a cheaper price).

Another interesting statistic- every year nearly 4 million babies are born in the US – and 83% of new moms are millenials.   They are using their smart phones more than any other medium (laptop, tablet, tv, print, radio)- they do at least half or more than half of their shopping online.

Put simply- if your business is NOT online, and not mobile friendly, you’re missing out on a huge chunk of revenue.

This video is an awesome example of great social media marketing – check out how many views it got- and is very cool in terms of the message/quality- as a parent I think it perfectly sums up parenting in this day and age – and it went viral.  Good job, Similac!

If you have questions about your online marketing strategy, give us a shout- fill out the form below or call 585-737-1606






Digital marketing in 2015: Social media ads, Facebook ads hit 2m customers, and #mwc2015

social media advertising, inbound marketing

Facebook, the social media giant with over 2.5 billion global users,hit the milestone of acquiring 2 million advertising customers. Although Google still ranks first when it comes to advertising, the news is not surprising in light of the 2015 State of Marketing report that Salesforce released earlier this year.  The report states that the top three most effective digital marketing channels and strategies were email marketing, social media advertising, and social media listening (monitoring).

This data is demonstrative of just how powerful social media advertising can be.  Yesterday, CEO of Facebook, Mark Zuckerberg, delivered a keynote at the Mobile World Congress 2015 summit that discussed the globalization of the internet, bringing the web to developing countries, the internet.org app, and mobile commerce.  Facebook head of technology and mobile strategy, Jane Schachtel, detailed the trends she expects to see this week as well. Social media advertising is bigger than ever.

In that same vein, marketers are going to need to leverage other digital advertising strategies as well and a few other things came to light. Some of the digital marketing channels and strategies that marketers were least likely to continue thru 2015 were blogging, corporate website, and native advertising.  The reason that marketing professionals said they were not sure or unlikely to pursue these channels/strategies was because of lack of training and/or understanding of how to best leverage these channels/strategies to promote their respective brands.

Upon further investigation, it became apparent that a severe lack of knowledge on how to leverage very powerful platforms for marketing and branding was the norm among professionals.
In fact, according to this Copyblogger article, a good chunk of the marketing/PR community has little-to-no understanding of what native advertising is- their 2014 status report showed that: “49% of respondents don’t know what native advertising is, 24% are hardly familiar with it, another 24% are somewhat familiar, and only 3% are very knowledgeable.”

The reason why this could be so devastating for many brands is because these channels and platforms are the most effective for content marketing.  This article discusses how the latest Google algorithm overhaul known as “Hummingbird” focuses heavily on “T” shaped authorities- which are brands that have a very wide knowledge base, but a deep, focused understanding in a few key areas. Blogging, use of corporate websites, native advertising, are all fertile grounds for demonstrating this sort of authority.

This year, social media advertising, and other novel approaches to digital advertising, like native ads will reign supreme.  Brands that fail to use these strategies will be left behind- and unfortunately it appears that quite a few brands have already made that decision.

For more information on how to leverage novel marketing and PR strategies to promote your brand, stop by the inbound marketing blog from Daly Marketing

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