So Hubspot had this Awesome Tutorial on Visual Content- Review and Infographic

Which was really good- a ton of good tools!  I’ll link it here because honestly, if you work in marketing or inbound marketing in ANY capacity, you need to read all of this now and start playing around with design type stuff.

HubSpot guide to creating visual content– And they linked to their infographic template.  I have a couple favorites from their ebook as far as tools go (and a couple of my own favorites):

1) Design Seeds- amazing website for color palette ideas!

2) Adobe Color CC- beautiful tool for creating different types of palettes.

3) Speaking of Adobe- I am a recent fan of Adobe Illustrator CC.  It’s totally crucial to become familiar with it for designing vector graphics or logos.  Then I post my “creations” on BeHance (social media for graphic designers or creatives) for critique.  Very cool because you can get feedback and tips on how to improve your designs. (Tangent, sorry!)

4) The HubSpot tutorial also includes a very handy sizing cheat sheet for creating graphics, logos, and content for various social media sites.

5) A couple resources for awesome images, icons, and vector graphics.

So definitely hop on over there and get the (free!) ebook yourself- it’s a really good resource for creating visual content.  Seriously.  One of the best I’ve seen!

Yesterday when I was home with two sick kids (argh!) I spent my day creating all the infographics!

Here’s what I came up with.  It may not be the best, I am not a professional designer, but it’s a pretty good start, I think!  What do you think?  Tell me in the comments what your favorite DIY design resources and/or tutorials are!

Inbound Marketing, Infographic, Working Moms, Sick Kids
Working moms and PTO (or the lack thereof) and the impact of flu season.

 

Inbound Marketing Explained, Infographic

The REAL Definition of “Inbound Marketing”

I’ve been doing research on a couple of things for work and I came across so many articles that were long and wordy in describing inbound marketing.  They were all very well explained, but for some reason I still felt like it did not do justice to how important this method of marketing really is.

In order to attract new customers, to grow your business, you must stand out from the competition.  How?  By giving your customers the gold standard of customer service.  That term right there may be my favorite.  Because when creating content for your inbound marketing strategy, you must always have the customer in mind.  Not your bottom line, not getting to the number one position on search engines.  Those are not a priority.

Giving your future customers the best possible experience is your priority.  The rest will follow.  I’m working on an inbound marketing e-book that will be ready in the next week or so- geared towards business owners so they can start to figure out how to best use inbound marketing to cater to their customers and target demographic.

In the meantime, here’s a handy little infographic I created to explain the true meaning of inbound marketing.  Yes, it is just that simple.  Enjoy!

Inbound Marketing Explained,  Infographic