Instagram monthly users gains 100m in six months, Twitter growth stagnant. What does this mean for advertisers?

Between June and today, Instagram has added 100m monthly users, totalling 600m monthly users in the most recent reports.  This means that in the past two years, monthly users have doubled for the photo and video sharing app.

Inbound Marketing, Advertising Dollars, Twitter
Twitter quarterly report of monthly users.

Twitter’s monthly users have grown abysmally in comparison, hovering between 288m and 317m over the past two years.  What does this mean for your business and advertising dollars?

 

 

A couple of things.  This year, Instagram forecasts for ad revenue reach $1.5 billion, whereas Twitter expects to make 2.6 billion.  This means that despite having half of the monthly users Instagram does, they’re bringing in a billion more dollars from advertisers, and ad prices continue to grow.  User interaction with ads have also declined 41% according to a report from Advertising Age.

Inbound Marketing, Advertising, Twitter
Twitter Ad Revenue

To tie it up in a nice bow for you, if you’re trying to decide between the two social media giants, go with Instagram- the ads have potential to reach double the monthly users than on Twitter.  They’re even rolling out some new tools so advertisers can sell products in-app. This will make interaction with ads higher- proving to be a better value for the advertisers’ use of precious marketing dollars.

 

#Yearontwitter Features Top Trends in 2014 on Twitter

2014 is coming to a close and it’s once again time to look back on the year and reflect. Lots of crazy stuff happened- some good, some bad. Twitter has an awesome feature now that we can use to look back on those “moments” as seen in #hashtags.

#BCSChampionship game when Auburn faced off with Florida State

#goteamusa during the send-off for the #sochi2014 winter Olympic games- featured the athletes in their #goteamusa mittens- we also saw #sochiproblems trending with hilarious pictures of the less than pretty conditions in Sochi. Bob Costas’ raging pink-eye also caused #bobcostaspinkeye and a spoof account “owned” by his eyes.

#sotu and #sotu2014 for the President’s State of the Union address- and twitter made this hashtag visualization to feature the live hashtags during the speech on Twitter. Very cool visualization, by the way.

Countdown to #SB48 game- Seahawks vs. Broncos but what really took the cake was during the #nflplayoffs when @rsherman_25 got heated in a post-game interview yelling “I’m the best corner in the game!” He later apologized (we still love you, Richard!).

One of the funnier moments from the #oscars was when John Travolta totally botched the introduction for Idina Menzel- er- “Adele Dazeem” – which made viewers do a double take and ask “wait, what did he say just there?” Check out the video- and it caused a riot on twitter with #adeledazeem and a spoof account from the lovely lady herself.

A huge trend on Twitter was when Malaysian Flight 370 or #mh370 completely disappeared – literally- vanished into thin air. The search is still on-going and as of right now, nobody has any answers. There is still a huge trend going on now, more than 9 months later.

#RIPphilipseymour was also one of the more sad hashtags trending when the Oscar-winning actor was found deceased in his New York apartment. And we also lost yet another great actor and his passing trended as #RIPRobinWilliams.

#Bringbackourgirls was the biggest trend after schoolgirls were kidnapped in Nigeria last spring- the world was outraged and it showed how many people wanted to help.

#icebucketchallenge trended and helped raise money for ALS, while #ferguson #ebola and #onlyontwitter were seen in the last few months of this year.

Definitely check out the Twitter Moments feature– it’s worth a look. My personal favorite “moment” was #onlyontwitter and a story that involved someone finding the people in a picture she found at ground zero after 9/11. Truly amazing work by a community that cares.

Do you have any favorite “moments” that aren’t listed here? Leave a comment and I’ll go ahead and add them with your username!

Have any questions about social media or inbound marketing? Email me and I’ll get back to you with an answer. Happy holidays- and can’t wait to see what hashtags will trend in 2015!